Conducting a campaign to mark the release of the watch Destination
At the launch of the new collection “Destination”, we designed a special operation around the world (Paris, Shenzhen, Mauritius) to play on the term “Destination”. We deployed a campaign including photo shoots abroad, editorial, activations on social networks, sending a dedicated newsletter, etc.
Three locations, three hotels, three watches
For us, products target followers of a certain lifestyle which includes numerous trips abroad. Following this, the watches traveled to 3 destinations and 3 hotels with obvious lines consistent with the values and targets of the Swiss watchmaking house.